{"id":791,"date":"2020-06-26T04:00:17","date_gmt":"2020-06-26T04:00:17","guid":{"rendered":"https:\/\/lumina.luminawebs.com\/2020\/?p=791"},"modified":"2020-06-26T04:00:17","modified_gmt":"2020-06-26T04:00:17","slug":"eng-mazda","status":"publish","type":"post","link":"https:\/\/luminamotion.com\/es\/eng-mazda\/","title":{"rendered":"Mazda"},"content":{"rendered":"<h2>ALL NEW MAZDA 3<\/p>\n<p>Mapping rotating platform 360\u00ba<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda02-1024x280.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda02-1024x280.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda02-300x82.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda02-768x210.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda02.jpg 1497w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"800\" height=\"219\"><\/p>\n<h5> CLIENT<\/h5>\n<p>MAZDA<\/p>\n<h5>BRAND<\/h5>\n<p>ALL NEW MAZDA 3<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image2.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image2.jpg 809w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image2-300x169.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"800\" height=\"450\"><\/p>\n<h5>CONCEPT 3D MODEL<\/h5>\n<p>Render layout, Led Back Stage Screen of 12&#215;2,5 mts, 4032&#215;840 pixels. Rotating platform with high resolution projection and real time rendering.<\/p>\n<h5>The Event Dynamic<\/h5>\n<p>In the course of the experience the viewers will be divided in two groups of 5 people, wich will live a simultaneous experience.<\/p>\n<p>Inside group: this group will go inside the Mazda 3, wich will rotate alongside the vehicle and we&#8217;ll show them specifications ad hoc to the exterior design<\/p>\n<p>Outside group: this group will take a seat and they&#8217;ll see how the vehicle is traced with shapes and real time mapping, while the platform is continuously rotating. We&#8217;ll show elements and technology ad hoc to the exterior design.<\/p>\n<p>Once the experience is over, we make a change in the groups.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-1024x430.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-1024x430.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-300x126.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-768x323.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-1536x646.jpg 1536w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/BocetoMedidasMazda-1-2048x861.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"800\" height=\"336\"><\/p>\n<h5>Layout sketches<\/h5>\n<p>Layout of elements of the experience, sketches and measures.<\/p>\n<h5>Render layout<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image3.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image3.jpg 1426w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image3-300x82.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image3-1024x280.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image3-768x210.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" width=\"1426\" height=\"390\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-scaled.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-scaled.jpg 2560w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-300x55.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-1024x188.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-768x141.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-1536x282.jpg 1536w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda04-2048x376.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"2560\" height=\"470\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-scaled.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-scaled.jpg 2560w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-300x55.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-1024x188.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-768x141.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-1536x282.jpg 1536w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/MappingMazda09-2048x376.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"2560\" height=\"470\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda03.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda03.jpg 1497w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda03-300x82.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda03-1024x280.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/StoryboardMazda03-768x210.jpg 768w\" sizes=\"(max-width: 1497px) 100vw, 1497px\" width=\"1497\" height=\"409\"><\/p>\n<h5>The model<\/h5>\n<p>3D printing for a scale test of&nbsp; the mapping with the rotating platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3D.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3D.jpg 1494w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3D-300x113.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3D-1024x387.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3D-768x290.jpg 768w\" sizes=\"(max-width: 1494px) 100vw, 1494px\" width=\"1494\" height=\"565\"><\/p>\n<h5>Process of animation<\/h5>\n<p>Test of animation, transitions and built of SkyActiv architecture.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/lumina-mazda.gif\" title=\"\" alt=\"\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image5-1024x413.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image5-1024x413.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image5-300x121.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image5-768x310.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image5.jpg 1376w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"800\" height=\"323\"><\/p>\n<h5>REsult<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image1.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image1.jpg 1428w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image1-300x55.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image1-1024x187.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/image1-768x140.jpg 768w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" width=\"1428\" height=\"261\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-scaled.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-scaled.jpg 2560w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-300x55.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-1024x188.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-768x141.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-1536x282.jpg 1536w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Mazda_0832-2048x376.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"2560\" height=\"470\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-scaled.jpg\" alt=\"\" srcset=\"https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-scaled.jpg 2560w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-300x86.jpg 300w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-1024x295.jpg 1024w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-768x221.jpg 768w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-1536x443.jpg 1536w, https:\/\/lumina.luminawebs.com\/2020\/wp-content\/uploads\/2020\/02\/Maqueta3Dd-2048x590.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"2560\" height=\"738\"><\/p>\n<h5>Vimeo Video<\/h5>\n<p>Show for the 2019 Launch of their All-New Mazda 3.\u2028 The Show included Real-time car tracking mixed with 3D mapping. Our goal was to impress the audience by mixing real rotation movement with digital illusion, where the Mazda 3 was seemingly assembled right in front of their eyes, blurring the lines between digital and reality.<\/p>\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Mazda Launch - Real Time Car Tracking 3D Mapping\" src=\"https:\/\/player.vimeo.com\/video\/362569901?h=f90db51d60&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>ALL NEW MAZDA 3 Mapping rotating platform 360\u00ba CLIENT MAZDA BRAND ALL NEW MAZDA 3 CONCEPT 3D MODEL Render layout, Led Back Stage Screen of 12&#215;2,5 mts, 4032&#215;840 pixels. Rotating platform with high resolution projection and real time rendering. The Event Dynamic In the course of the experience the viewers will be divided in two [&hellip;]<\/p>","protected":false},"author":15,"featured_media":1376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[16],"tags":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-exito","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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