{"id":1233,"date":"2020-08-18T15:40:00","date_gmt":"2020-08-18T15:40:00","guid":{"rendered":"https:\/\/lumina.luminawebs.com\/?p=1233"},"modified":"2023-06-09T19:13:25","modified_gmt":"2023-06-09T19:13:25","slug":"realidad-aumentada-en-gestion-de-venta","status":"publish","type":"post","link":"https:\/\/luminamotion.com\/es\/realidad-aumentada-en-gestion-de-venta\/","title":{"rendered":"La realidad aumentada como herramienta en la gesti\u00f3n de ventas"},"content":{"rendered":"
\n
\"gesti\u00f3n<\/figure>\n<\/figure>\n\n\n\n

La realidad aumentada ha sido aplicada a muchos \u00e1mbitos, no solo al entretenimiento, una de esas \u00e1reas de aplicaci\u00f3n es la comercial. La gesti\u00f3n de ventas de muchas empresas ha recurrido a esta alternativa para mostrar las bondades de sus productos y servicios de una manera expl\u00edcita e incluso m\u00e1s econ\u00f3micas que una representaci\u00f3n real.<\/p>\n\n\n\n

Pero esta no es la \u00fanica ventaja que tiene para ofrecer esta t\u00e9cnica digital, es por ello que en este art\u00edculo te contaremos algunos beneficios de la realidad aumentada y porqu\u00e9 deber\u00edas recurrir a ella.<\/p>\n\n\n\n

<\/p>\n\n\n\n

La realidad aumentada en la gesti\u00f3n de ventas: ventajas y beneficios<\/h3>\n\n\n\n

Primero debemos tener claro qu\u00e9 es la realidad aumentada. Esta es una t\u00e9cnica digital que permite a\u00f1adir elementos visuales en un contexto real, para dar una impresi\u00f3n o mostrar una representaci\u00f3n a trav\u00e9s de dispositivos tecnol\u00f3gicos.<\/p>\n\n\n\n

Para que se entienda mejor, es mostrar una posible realidad por medio de un montaje, como cuando vemos un cat\u00e1logo de muebles y entre las fotos del producto muestran una imagen de como se ver\u00eda en un determinado entorno, convirti\u00e9ndolo en un excelente recurso a considerar en la gesti\u00f3n de ventas de diferentes industrias. Entre sus ventajas y beneficios podemos destacar las siguientes:<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mostrar lo que a\u00fan no tienes disponible<\/h3>\n\n\n\n

La gesti\u00f3n de ventas es indispensable en toda empresa, ya que es a trav\u00e9s de ella que obtenemos los fondos para mantenernos operativos. Sin embargo, en ocasiones nuestra naturaleza empresarial o algunas circunstancias nos impide mostrar las bondades de lo que tenemos para ofrecer, como es el caso de las ventas en el \u00e1rea inmobiliaria. \u00bfC\u00f3mo mostrar una construcci\u00f3n que a\u00fan no se ha hecho? Pues en la realidad aumentada hallar\u00e1s la respuesta.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"gesti\u00f3n<\/figure>\n\n\n\n

Destacar los beneficios de nuestros productos servicios a un menor costo<\/h3>\n\n\n\n

A veces para vender algo, tenemos que destacar su imponencia visual, como en el caso de muebles, autos, equipos tecnol\u00f3gicos, entre otros; pero hacer una demostraci\u00f3n del desenvolvimiento de algunos productos, implica costos elevados, por lo que la realidad aumentada no solo te ayudar\u00e1 a reducir costos, sino que tambi\u00e9n reflejar\u00e1 lo que quieres mostrar.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Brinda perspectivas<\/h3>\n\n\n\n

Gracias a este recurso, las marcas tienen la posibilidad de proveer a los consumidores otro enfoque de sus productos y servicios, que adem\u00e1s pueden visualizar desde cualquier lugar.<\/p>\n\n\n\n

Se puede mostrar el tama\u00f1o a escala real, funciones y una vista previa de c\u00f3mo es en realidad o c\u00f3mo quedar\u00e1 un proyecto al terminar un servicio prestado.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Provee mayor engagement<\/h3>\n\n\n\n

Todo tipos de empresas recurren a la realidad aumentada, especialmente para cat\u00e1logos y demostraciones audiovisuales. Al ser un recurso llamativo, capta la atenci\u00f3n de los clientes y prospectos, haciendo que recuerde nuestra marca, d\u00e1ndonos la posibilidad de obtener un mayor engagement.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Puedes leer:<\/strong> \u00bfC\u00f3mo hacer un webinar efectivo? \u00a1y no fallar en el intento!<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00a1Consid\u00e9ralo en tu gesti\u00f3n de ventas!<\/h3>\n\n\n\n

Intenta recurrir a la realidad aumentada y descubre en primera persona c\u00f3mo contribuye a mejorar la percepci\u00f3n de tu marca, nosotros podemos ayudarte. En Lumina Motion somos expertos en dise\u00f1os creativos de alta tecnolog\u00eda como creaci\u00f3n de realidad aumentada ajustada a tus necesidades. El \u00e9xito de tu gesti\u00f3n de ventas est\u00e1 a solo un clic<\/a> de distancia.<\/p>","protected":false},"excerpt":{"rendered":"

La realidad aumentada ha sido aplicada a muchos \u00e1mbitos, no solo al entretenimiento, una de esas \u00e1reas de aplicaci\u00f3n es la comercial. La gesti\u00f3n de ventas de muchas empresas ha recurrido a esta alternativa para mostrar las bondades de sus productos y servicios de una manera expl\u00edcita e incluso m\u00e1s econ\u00f3micas que una representaci\u00f3n real. […]<\/p>","protected":false},"author":15,"featured_media":1291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-exito","entry","has-media"],"yoast_head":"\nLa realidad aumentada y la gesti\u00f3n de venta - 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